Less "uh oh" and more "let's go!"

As parents, we know what it’s like to try and find the right nappy for your child. We wanted to make life easier for tired parents, so we went on a mission to create the perfect nappy.

We asked Kiwi parents what they wanted and then set out to tick all the boxes.

And we did it! The CUTE & CO team combined designer prints with ultimate performance, for the cutest, driest botts in New Zealand.

  • Ultra-absorbent for rash-free, dry bottoms
  • Super thin for baby’s comfort and easy to pop in the nappy bag
  • Snug fit from first kicks to playground leaps
  • No nasty chemicals
  • Stylish graphics – cuteness with any outfit
  • Designed by kiwis, for kiwis

We’ve added CUTE & CO. plastic free baby wipes to our range. Gorgeously thick and lovingly gentle, our handy wipes pack will help you in those sticky situations.

Plus, we're backed by the experts. CUTE & CO. nappies and wipes are produced by Cottonsoft Limited.

Your cuties are what make CUTE & CO. special

We love seeing our littlest customers. Share your little cutie with us using #cuteandconz

Meet our local CUTE & CO. crew







We’d love to see pics of your little cutie in their cute & co. Nappies. Remember to share them and use the hashtag #cuteandconz


Cute & Co.